July 17, 2017
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Should You Hire a Social Media Agency or a Social Media Marketing Manager?

Social media marketing, similar to other forms of advertisement, has become an integral component of most businesses today. Usually, most business owners and marketing managers wear multiple hats hence tend to neglect social media. Consequently, the management is faced with the question of whether to hire an in-house social media marketing manager or a social media marketing agency to handle business matters relating to social media. Both options have advantages and limitations as we will see in the next sections. Who can identify a company’s brand better? The main advantage of hiring an in-house social media manager is the fact that employees are more updated on the company’s news and can easily capture media and content on-site. This is also […]

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