Are you still wondering if Facebook ads are right for growing your barbershop?
Or maybe you’re thinking, “Are my customers even on Facebook?”
Well, let’s see what our client and friend, Josh had to say about the results we got him with his local barbershop using Facebook Ads.
Click the image to watch full video:
When we first met Josh, he had just opened his upscale barbershop, with one barber and was running on pure word of mouth.
Much like his competition, investing in NO marketing PERIOD… That was the opportunity.
Over the course of one week we were able to drive in 193 people requesting his services, and 143 converted into paying customers!! All using Facebook!
After a few months, and some more targeted FB ads, we were able to drive enough clients in order for him to hire another barber.
And then another.. and then another.. and then another!!
Now, Josh has a full time staff, has employed more than 20 barbers and you’ll be able to find his second location at the Natick Mall, one of the biggest malls in Massachusetts!
This is just one of the many stories that demonstrate the power of Facebook advertising!
We’re not “boosting” posts, or running “interest” based ads, we are using…
are you ready???
We’re using…
“Custom Audiences for Facebook”
We can target people on Facebook who recently engaged with our content or visited our landing page.
Meaning, we can story tell with our Facebook Ads. Segmenting people into different audiences, so we can provide them ads that are tailored and relevant to what they’re searching for!
Let me give you an example.
Let’s say Customer Steve and Customer John watch my 5 minute video showcasing Popular Hairstyles of 2019 For Men.
Customer Steve only watches the first 3 seconds of my video, then he scrolls down the Facebook feed to see what his friends are doing.
But Customer John watches the WHOLE video, and he shares it!
Now think about it… You’re going to run your next Facebook Ad, this time to get customers to book an appointment with you. The ad will start with, “Thank you for watching our last video, Popular Hairstyles of 2019 For Men. Hopefully, it inspired you to try something new, tell us all about it on your next visit! Book your haircut appointment today!
Who do you think will convert higher, customers like Steve who watch the first 3 seconds of your content or customers like John who are watching the whole thing and sharing it to their friends?
Customer John of course!
That’s the power of custom audiences, you can run ads to people just like John who have watched at least 50% of your last video, and speak to them on a deeper level!
Running ads to a warm audience, one that has already engaged with your brand will no doubt, will increase your appointments.
How do I know this? Because we’ve tested it, and it’s one of the strategies we use to get our clients constant results.
So that’s one of the secrets, using custom audiences!
Keep an eye out for my next email, because if you want to learn how to use custom audiences, there is one important tool you need…
The Facebook Pixel.
It’s free and quick to install, here is a link that will walk you through installing your Facebook Pixel: Facebook Pixel Hopefully, this helps you on your journey to becoming the barbershop that went from 0-100 REAL QUICK!
For any questions or concerns reach out to us here, info@visualmediamkt.com. If you’re curious about the benefits of Facebook advertising or would like to get an idea of what Facebook can do for your business, take a look at some of the results we’ve been able to generate our clients here, http://bit.ly/VMResults.
